How can a Crisis Management Plan save your business?

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In 2017, the US company United Airlines lost $800 million in just a day and it all started with a dress policy problem of 2 passengers, in addition to another brutal video of a passenger being dragged from a plane. This case and like many others are examples of wrong crisis management. It is important to have an efficient crisis management team and good crisis communication in order to respond quickly to the situation at hand.

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